Global campaign for perfect paint edges

"The decisive moment comes when the Frogtape is removed after painting. A precise, clean paint edge becomes visible – without any bleeding or the need for rework" – with this quality promise, Frogtape has been active on the DIY market in Europe for many years, and globally in the professional trades segment as well.

In 2026, the brand is now setting its sights specifically on a comprehensive expansion and optimisation of its product range. The international focus is particularly on Europe, Scandinavia and Australia, where a new brand identity and an optimised product range are set to ensure sustainable growth.

A central component of this brand presence is a comprehensive, internationally oriented marketing campaign. It combines traditional and digital channels into a holistic media mix and will be adapted across different countries.

In addition to TV and Connected TV initiatives, the campaign also includes digital advertising, social media activities and influencer collaborations. Targeted initiatives with retailers and at the point of sale round off the campaign. The aim is to significantly increase brand awareness in the defined growth markets and to establish Frogtape as a synonym for precise paint edges.

The communication continues to focus on the emotional "reveal moment" – the instant when the result becomes visible and the performance of Paintblock technology can be experienced first-hand.

The campaign is complemented by a strong presence at industry events. Frogtape will also be represented at the Global DIY Summit 2026 – with its own stand and as an official sponsor. It is regarded as an international networking event for the home improvement sector and brings together decision-makers from retail, industry and distribution.

"Frogtape is delighted to be part of this global industry gathering, to further position the brand internationally and to invite dialogue with existing and new partners," the brand emphasises.

The combination of proven product technology, a clear brand message and an international marketing strategy is intended to form the basis for further growth. Frogtape is focusing on visibility, emotional brand management and a presence throughout the entire customer journey – from inspiration to the purchase decision.