Overview creates certainty

Underlay protects, insulates, and extends the life of a floor when it is suitable for the application. But this is precisely where many end consumers reach their limits in DIY stores, as Selit Dämmtechnik GmbH knows. The supplier therefore considers a clear product range structure and simple end consumer guidance to be particularly important. Selit is meeting this challenge with a completely revamped brand image. At the heart of this is a new, user-friendly concept for product selection at the point of sale (POS). It follows a three-step system: first, the floor covering is determined, then the subfloor, and finally the desired quality level.

Instead of many individual product lines, Selit now focuses on two clearly defined brands: Selitac for underlays under laminate and parquet floors, Selitbloc for applications with click vinyl. Accessories are listed separately under Selitplus. Orange (Selitac) and violet (Selitbloc) make it easy to distinguish between the two brands.

An essential criterion in the new system is the type of subfloor. Wood does not require a moisture barrier, but it is indispensable for mineral floors. These differences are clearly marked in the new system: products with integrated moisture protection can be recognized by the plus sign in their name and logo.

The performance of the products is also clearly structured. The Basic version was designed for everyday applications and offers basic protection. Those who have higher requirements in terms of insulation, load-bearing capacity, or impact sound reduction will find the right solution in the Pro level. The Eco version consists of renewable raw materials or contains a high proportion of recycled material.

With the Easy Concept, Selit aims to offer a system that makes choosing the right underlayment simple and straightforward. Flooring experts are confident that retailers will benefit from a well-organized range with clear logic, while end consumers will benefit from greater clarity and confidence when making a purchase.