Gaining a head start

The company can provide country- or area-specific assistance and project consulting. Eurolink, which is based at Cork, Ireland, not only acts as a consultant but also functions as the European sales and marketing office for client companies. This includes a coordinated and controlled approach to the markets of Europe from the one point, which is intended to bring cost and management advantages for the client. It also provides lower-cost market entry for companies that are not ready to establish their own branches in the respective countries. These can profit from Eurolink’s retailer, distributor and representative agent contacts within the European DIY industry.
Joe Mannion (on right) at Kesko in Finland.
Joe Mannion, the founder of Eurolink, considers that the reason why many companies have failed in their export efforts, despite being significant players in their home market, is due less to lack of commitment or product quality and rather more to a lack of market knowledge and contacts. Mr Mannion has been active in international marketing for eleven years. His list of clients includes companies such as Zircon, Rainbird and WC Bradley.
Export Seminar at DIY’TEC
Eurolink will be holding an Export Seminar for DIY manufacturers in the Dorint Messe Hotel on 4 March during DIY’TEC in Cologne. The event will last one and a half hours and is offered free of charge to participants.