In return, Skånska Byggvaror will reduce sales of less profitable non-core products in the future. In a first step this will be executed through reduced marketing and product exposure. Non-core product categories include doors, windows, garage doors, filing cabinets, bathroom installations, saunas, storage and closets. Efforts to broaden the business in the last few years have been coupled with increased complexity, higher costs, and less focus on developing the core business, according to a press release.
Byggmax has also announced investments designed to build best-in-class e-commerce capabilities and to strengthen the product portfolio of own design products with in-core categories such as conservatories and greenhouses.
Skånska Byggvaror is an online-based Nordic distance retailer in the DIY market for refined building products. The business model is characterised by a high proportion of products under its own brand. In addition to the online sales channels, the company currently has 14 showroom stores in two markets, with ten stores located in Sweden and four in Norway.