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Mr. DIY plans expansion into Turkey

Mr. DIY operates Southeast Asia’s biggest home improvement chain.

Mr. DIY operates Southeast Asia’s biggest home improvement chain.

Malaysian home improvement chain Mr. DIY is said to be planning to open in Turkey this year. A job notice posted on the career development centre website of Malaysian educational institution Universiti Kebangsaan suggests that the home improvement group is targeting an October 2021 opening in this country: the company is looking to hire applicants with degrees in Maths, Physics, Engineering, Applied Science and Accounting for positions in the new market.

Mr. DIY operates Southeast Asia's biggest home improvement chain, along with Mr. Toy, a toy retailer and Mr. Dollar, a fixed-price store concept geared towards the lower income bracket.

The Malaysian holding company, which is listed on the Malaysian stock exchange, operates the Malaysia and Brunei outlets, of which 683 are in its home country and five are in the sultanate. Apart from these two markets, Mr. DIY also has a presence in Cambodia (two stores), Thailand (304), the Philippines (127), Singapore (12), and Indonesia (230). Outside Southeast Asia, Mr. DIY operates 34 stores in India.

Turkey would be Mr. DIY's second market outside its home region. There is speculation as to whether expansion into Turkey might form the basis for further expansion in the direction of Europe or into Russia.

|18 March 2021 | 11:34


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