News | Adobe study
BackHoliday shopping trends also in the home improvement sector
For American online shoppers, 3 December is the best day to get tools and home improvement products at a discounted price. Because on so-called Giving Tuesday, they will save an average of 6 per cent compared to the fixed price on 1 October. This forecast has been made by the study "Adobe Holiday Shopping Trends - Adobe Digital Insights 2019".
The report contains a whole host of additional statistical findings on the online and cross-channel trade. For example, on the topic of BOPIS (buy-online-pick-up-in-store): "BOPIS orders have experienced a strong growth year to date with 30 per cent more BOPIS orders placed this year when comparing the same time period in 2018. We expect this trend to carry over into holiday shopping. 37 per cent of consumers this season are planning to use BOPIS. 82 per cent of BOPIS patrons will shop for additional items while picking up their online order."
An important topic which the report addresses is mobile commerce. This Christmas, consumers will purchase on their smartphones more than on desktop for the first time ever, according to the report. Currently, the proportion of smartphone-led purchases in the area of tools and home improvement, as well as in the area of home and garden, already lies at around 30 per cent. The report states that in general, smaller purchases are made on smartphones, leaving research for the bigger screens.
Latest news
First Screwfix store in Ireland
Screwfix now has a first location in Ireland. The rapidly expanding sales channel in the British Kingfisher group has opened a branch in Sandyford in View news...
International trends also on the Italian garden market
The Italian garden market achieved a volume of EUR 2.863 bn in 2019. "According to our projections, the trend should be positive at least View news...
Franz-Peter Tepaß of Obi is the new BHB head
The new chairman of the German DIY industry association BHB is from Obi. Franz-Peter Tepaß, managing director of Obi GmbH & Co. Deutschland KG View news...
Sales in German DIY stores grow by 3.2 per cent in 2019
German home improvement stores will increase their sales by 3.2 per cent to EUR 23.00 bn this year. This was the forecast issued by market View news...
Actual figures
Statistics Home Improvement Europe
![]() |
|
DIY International 4/2019

Post a comment
* Please complete the areas marked in red correctly and in full!.