Amazon faces competition in Europe

Alibaba brings the Miravia marketplace to Spain

Alibaba's Miravia platform is online now in Spain.(Source: Dähne via Canva)
Alibaba's Miravia platform is online now in Spain.

The Chinese online giant Alibaba has launched an online marketplace in Spain under the name Miravia. A separate hardware and DIY product group has been set up under the home and garden category. As the Spanish industry service C de Comunicación reports, Alibaba managers have been saying for months that they want to compete with Amazon in Europe. Originally, they had wanted to bring the online platform Lanzada, which the Chinese operate in Southeast Asia, to Europe.

Back to homepage
Related articles
Read also