Titze market study

Shower toilets gain importance in Europe

Shower toilets are available in different types and models.(Source: elements-show.de/ Sven Koellmann)
Shower toilets are available in different types and models.

In the top 10 countries in Europe, almost 5.8 million toilets, bidets and urinals were sold in 2021, along with around 100,000 shower toilets. This is what the management consultancy Titze GmbH found out from a market study covering the product groups sanitary ceramics, washbasins and shower toilets. Market developments are analysed in country studies for Germany, Austria, Switzerland, the Netherlands, Belgium, Great Britain, France, Italy, Spain and Poland as well as in a central comparative market overview for all countries.

According to this, the domestic market supply of the countries studied in this period is over EUR 3.4 billion at net manufacturer prices. This corresponds to a gross trading volume of more than EUR 8.3 billion.

Washstands form the largest sub-market with more than 10.1 million products sold. With regard to toilets, ordinary toilets come top with a market share of 72.5 per cent.

Urinals have a market share of 15.5 per cent and bidets follow in third position with 12.0 per cent. The largest product group among shower toilets are integrated shower toilets with an average market share of 70.8 per cent.

They are followed by universal shower toilet attachments at 19.8 per cent.

Taharet WCs, a special type of shower toilet, have a 5.3 per cent market share. Special shower toilet seats have a market share of 4.1 per cent.

Back to homepage
Related articles
Read also