Privacy policy

Privacy policy of the Dähne Verlag GmbH

In the following sections we would like to explain to you which data we - Dähne Verlag GmbH - process from you in the course of your use of our services. We take the protection of your data very seriously and ask you to take the time to read through the following statement. In this context, we would also like to draw your attention to our Terms and Conditions (https://www.daehne.de/media/pdf/terms-and-conditions.pdf), which contain further terms of use that do not concern data protection, as well as to our imprint (http://www.diyinternational.com/publishers), where you will find more detailed information about the company.

1. General declaration on data protection

If you use our internet platforms or services and if you purchase or wish to purchase products or services from us, the following provisions shall apply to the collection, storage and use ("processing") of your personal data. When processing your personal data, we comply with the statutory regulations of the Federal Republic of Germany as well as Europe-wide regulations, including the EU General Data Protection Regulation (EU-GDPR).

We principally only process personal data if it is necessary for the provision of a service or offer and we have your consent, we are legally obliged to do so, we have to fulfil a contract with you or you wish to conclude a contract with us or we have a legitimate interest on the part of our publishing house or a third party, unless your interests, fundamental rights or fundamental freedoms outweigh here. The same applies to the passing on of data to third parties (dispatch, payment, encashment, etc.), whereby we regularly check our external service providers and ensure that the promised data protection as well as technical and organisational measures are complied with. You will find a detailed overview of the types of data processing as well as their scope, purpose and legal basis in the items listed below.

Data processing outside the EU or the European Economic Area only takes place in the case of our cooperation with the provider Google Analytics. Here, in exceptional cases, the full IP address is transmitted to a Google server in the USA and first shortened there - making it anonymous. For more information, please read "Google Analytics" (point 8).

We use technical and organisational measures to ensure the confidentiality of your personal data and to protect it from accidental or deliberate manipulation, loss, destruction or access by unauthorised persons.

This data protection declaration applies to all web portals and services operated by Dähne Verlag GmbH. This includes in particular:

2. The responsible office - your contact person

The responsible body for data processing is the management of Dähne Verlag GmbH, which can be reached at the following address by post or e-mail:

Dähne Verlag GmbH

Am Erlengraben 8

76275 Ettlingen, Germany

service(at)daehne.de

The data protection officer of Dähne Verlag GmbH is Michael Greiner, who can be reached at the above address or at datenschutz(at)daehne.de.

3. Your rights

If you have any questions or comments regarding this privacy policy declaration or any data protection concerns, you can contact datenschutz@daehne.de. This applies in particular to your right of information about your data stored by us, your right to correction, blocking, deletion of your data processed by us, your right to object to the pseudonymous use of usage data and your right to revoke any consent granted to data processing.

As a user, you have the right to object to the processing of your personal data at any time. In case, please contact datenschutz(at)daehne.de.

4. Web portals

(1) General technical data

For technical reasons, data from your computer is transmitted to us each time you access one of our internet pages. This includes information about:

  • date,
  • time of recall of one of our sides,
  • your browser type,
  • your browser settings,
  • your operating system,
  • the page you last visited,
  • the amount of data transferred
  • and the access status (file transferred, file not found etc.).

Normally, this data has no personal charakter and is used exclusively for the purpose of providing our online services and is deleted at regular intervals.

(2) IP address

In addition to the general retrieval data, your computer also transmits to us your IP address, which may be personal in individual cases (if not anonymised). Your IP address will only be processed by us for the purpose and within the scope of providing our online portals and services. After using our services, your IP address is regularly deleted for further use, unless we are obliged to store it for a longer period of time pursuant to Article 6 (1) sentence 1 lit. c EU-GDPR due to statutory documentation obligations.

Though, your IP address will be passed on to Google Analytics and service providers in anonymous form as part of our cooperation with them for the purpose of online advertising. You can find more details on the type and purpose of processing and the deletion terms under points 8 to 10.

(3) Cookies

In order to arrange your visit to our website, we transmit so-called cookies to your computer. Cookies are small text files that can be used to identify your computer. They do not interfere with the operating system of your computer. Among other things, we use cookies to improve navigation and facilitate operation when placing orders and providing other services. This serves the purpose of providing our freely accessible and affordable online services (Art. 6 Para. 1 S. 1 lit. f EU-GDPR) or of fulfilling our contract or preliminary contract steps towards you (Art. 6 Para. 1 S. 1 lit. b EU-GDPR). Data processing other than for the mentioned purposes does not take place.

Furthermore, a number of the advertising providers described below and the analysis tool Google Analytics also use cookies, which are stored on your devices. Further details on the type and purpose of processing can be found under points 8 to 10.

You can prevent putting cookies in your browser by blocking it at the menu item "Settings". However, under certain circumstances, individual functions of our services may not be usable afterwards. You can object data collection and storage at any time with effect for the future. For this purpose, please approach the contact address given at point 3, "Your rights".

(4) Comment function

We offer a comment function on several of our web portals. In order to write a comment, you must enter a name and an e-mail address, both of which are then stored in our system. When entering your name, you can also use a pseudonym. The indication of an e-mail address is necessary for legal reasons, i. e. possibly developing objections or abuse.

A further processing of your data given here for other purposes does not take place. The legal basis is your expressed consent to data processing (Art. 6 Para. 1 S. 1 lit. a EU-GDPR). If you delete your comment, your data will be regularly deleted for further use unless we are obliged to store it for a longer period of time pursuant to Article 6 para. 1 sentence 1 lit. c EU-GDPR due to legal documentation obligations.

(5) Send function

In order to send a link of an article published on our web portals, you must enter your name, your e-mail address and the e-mail address of the recipient. The information you provide will only be used to send the recommendation e-mail.

A further processing of your data given here for other purposes does not take place. The legal basis is your expressed consent to data processing (Art. 6 Para. 1 S. 1 lit. a EU-GDPR). After using this function, your data will be regularly deleted for further use unless we are obliged to store it for a longer period of time pursuant to Article 6 para. 1 sentence 1 lit. c EU-GDPR due to legal documentation obligations.

(6) Buyers Guide

In addition to our print product, the Buyers Guide, we offer you the possibility to place an advertisement of your company on some part of our web portals. Hereto you have to register in the DIY or PET Buyers Guide and we need the following information from you:

  • Personal data (salutation, title, surname),
  • Contact details (e-mail address),
  • a user name and a company name.

In addition, you must enter a password of your choice to set up an user account. Together with your e-mail address, this enables access to your user account. In your user account you can view and change the data stored about you at any time.

In order to clarify any queries more quickly, you can also voluntarily enter your telephone number.

All other data collected as part of our "Buyers Guide" service (e.g. street, house number, postal code, country, etc.) relate to your company.

The legal basis for data processing is your expressed consent to data processing (Art. 6 Para. 1 S. 1 lit. a EU-GDPR). After the deletion of your user account, your data will be regularly deleted for further use unless we are obliged to store it for a longer period of time in accordance with Article 6 (1) sentence 1 lit. c EU-GDPR due to tax and commercial law storage and documentation obligations (from HGB, StGB or AO) or you have consented to exceeding storage in accordance with Article 6 (1) sentence 1 lit. a EU-GDPR.

5. Premium online service

In addition to our freely accessible websites, we also offer a premium area, for which you must register in advance in order to gain access to it. To do this, you have to create an account via our Dähne shop at https://www.daehne.de/shop/en/.

The purpose of entering your data is to provide you with the greatest possible convenience in processing your orders by making it easier, faster and more personal to complete your purchase. We only store your personal data in an user account if you have given us your voluntary consent in accordance with Art. 6 Para. 1 S. 1 lit. a EU-GDPR.

If you wish to set up a password-protected user account, we need the following information from you:

  • personal data (salutation, first name, surname),
  • address data (street, house number, postal code, city, country) and
  • contact data (e-mail address, internet address).

If you are a business customer, we also require a company name from you.

In addition, you must enter a password of your choice to set up a user account. Together with your e-mail address, this enables access to your user account. In your user account you can view and change the data stored about you at any time.

In order to clarify any queries more quickly, you can also voluntarily enter your telephone or fax number. In addition, you can voluntarily provide a P.O. box, an address supplement, your VAT ID and an internet address.

We also require your credit card or banking account data for order processing, which are not collected by us, but for data protection and security reasons via a secure connection by our service provider Wirecard on its homepage.

You can find Wirecard's data protection declaration at https://www.wirecard.com/privacy-policy/  and the data protection declaration for Paypal at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

After the deletion of your user account, your data will be regularly deleted for further use unless we are obliged to store it for a longer period of time in accordance with Article 6 (1) sentence 1 lit. c EU-GDPR due to tax and commercial law storage and documentation obligations (from HGB, StGB or AO) or you have consented to exceeding storage in accordance with Article 6 (1) sentence 1 lit. a EU-GDPR.

6. Newsletter

We offer a newsletter for each of our web portals. This newsletter will only be sent if you, the user, give us your consent to do so. We use the so-called Double-Opt-In procedure, in which a newsletter is only sent after you have explicitly confirmed your registration for our newsleter. The confirmation takes place by clicking on a link in our notification e-mail. We only store your personal data in a user account if you have voluntarily given us your consent in accordance with Art. 6 Para. 1 S. 1 lit. a EU-GDPR.

To receive our newsletter you must provide the following personal data to register:

  • personal data (salutation, first name, surname),
  • address data (street, house number, postal code, city, country) and
  • contact data (e-mail address).

In order to clarify any queries more quickly, you can also voluntarily provide your telephone or fax number. In addition, you can voluntarily provide a PO box, an address supplement, your VAT ID and an Internet address.

If you are a business customer, we also require a company name from you.

The newsletters are sent and managed by our service provider, Episerver GmbH, Wallstraße 16, 10179 Berlin. In the course of this, necessary information for the correct delivery (e-mail address, surname, first name, salutation) is transmitted to our service provider in encrypted form. The e-mail addresses, as well as all other data described in this notice, are located on Episerver's servers in data centers in Germany and are subject to the German Data Protection Act. Episerver uses this information to send and receive newsletters on our behalf. In addition, Episerver may use this information to optimize or improve its own services, for example, to technically optimize the delivery and display of newsletters. However, Episerver does not use the information of our newsletter recipients to contact them or share the information with third parties. The privacy policy of the service provider Episerver can be found at: https://www.episerver.com/legal/privacy-statement/.   

The newsletters contain an image the size of a pixel (pixel-code), which is called up by the Episerver server when the newsletter is opened. Technical information, such as information about your browser or system, as well as your IP address and the time of retrieval are collected as part of this retrieval. This information is used to technically improve our services. Statistical surveys include determining whether newsletters are opened, when they are opened and which links are clicked. This serves to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The legal basis for this is our legitimate interest in being able to continue the newsletter dispatch and our online service (Art. 6 Para. 1 S. 1 lit. f EU-GDPR). As part of the necessary weighing of interests, we have weighed your interest in keeping your personal data confidential against our interest in making our website and newsletter service available. Your interest in privacy is therefore withdrawn.

If you do not wish to receive our newsletter, you can unsubscribe by clicking on the link at the end of the newsletter.  A message in text form to the address stated under "Your rights" is also effective. After unsubscribing from the newsletter, your data will be regularly deleted for further use, unless we are obliged to store it for a longer period of time in accordance with Article 6 para. 1 sentence 1 lit. c EU-GDPR due to tax and commercial law storage and documentation obligations (from HGB, StGB or AO) or you have consented to exceeding storage in accordance with Article 6 (1) sentence 1 lit. a EU-GDPR.

7. Order transactions

To order one or more of our publishing products, you must set up a password-protected user account, in which we store your personal data. The purpose of this is to provide you with the greatest possible convenience in processing your orders by making the purchase process easier, faster and more personal. We only store your personal data in a user account if you have given us your voluntary consent in accordance with Art. 6 Para. 1 S. 1 lit. a EU-GDPR.

If you wish to set up a password-protected user account with us, we need the following information from you:

  • personal data (title, first name, surname),
  • address data (street, house number, postal code, city, country) and
  • contact data (e-mail address).

If you are a business customer, we also require a company name from you.

In addition, you must enter a password of your choice to set up a user account. Together with your e-mail address, this enables access to your user account. In your user account you can view and change the data stored about you at any time.

In order to clarify any queries more quickly, you can also voluntarily enter your telephone or fax number. In addition, you can voluntarily provide a P.O. Box address, an address supplement, your VAT ID and an Internet address.

We also require your credit card or banking account data for order processing, which are not collected by us, but for data protection and security reasons via a secure connection by our service provider Wirecard on its homepage.

You can find Wirecard's data protection declaration at https://www.wirecard.com/privacy-policy/ and the data protection declaration for Paypal at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

After deletion of your user account, your data will be regularly deleted for further use unless we are obliged to store it for a longer period of time pursuant to Article 6 para. 1 sentence 1 lit. c EU-GDPR due to tax and commercial law storage and documentation obligations (from HGB, StGB or AO) or you have consented to storage going beyond this pursuant to Article 6 para. 1 sentence 1 lit. a EU-GDPR or you have consented to exceeding storage in accordance with Article 6 (1) sentence 1 lit. a EU-GDPR.

8. Marketing measures and information requirements

Dähne Verlag GmbH carries out marketing measures as part of its business operations. In this context, the following information complies with our statutory duty to provide information pursuant to Art. 13 respectively Art. 14 of the EU-GDPR.

We process personal data of both our customers and other persons for marketing measures within the legally covered framework. While doing so, personal data is only processed after the interests of the person to be addressed have been weighed against our legitimate interest in advertising and marketing (Art. 6 para. 1 sentence 1 lit. f EU-GDPR). The purpose of the marketing measures is exclusively to provide information about products or offers of Dähne Verlag which are similar to the business or interest area of the person in question.

Information on the responsible body and the data protection officer of Dähne Verlag GmbH can be found under point 2 of the data protection declaration.

We do not transmit any personal data to third parties for advertising purposes, nor do we acquire any personal data from third parties for advertising purposes.

There is the right for every customer and every addressed person to object at any time without giving reasons, so that their data will no longer be used for advertising or marketing purposes. An objection has no effect whatsoever on continuing or future established customer or business relationship, nor has it any further consequences. This also applies if a previously given consent is being withdrawn. Consent to the processing of personal data for advertising purposes is neither contractually stipulated nor necessary for the conclusion of a contract.

Furthermore, every person concerned has the right to correction, deletion, restriction of the processing of his data as well as the right to information about the stored personal data.

Likewise, every customer and every addressed person has the right to complain to a supervisory authority.

If personal data is not collected directly from a person, we use publicly accessible sources, in particular the Internet, for the collection of personal data for advertising purposes. Data collection and processing is limited to data relating to first name, surname, function within the company, address, e-mail address and, if applicable, telephone number as well as web address. Furthermore, in the case described here, we collect personal data exclusively from persons in their role as business persons or company representatives.

The duration of the storage of personal data for advertising purposes is measured according to the duration of the existence of a business relationship with our customers or until the time at which the storage or processing for advertising purposes is objected to.

9. Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). Cookies are used and written into your browser for this purpose. By using our services and websites, you agree that we may use cookies within the framework of Google Analytics.

The information generated by the cookie about your use of our website is:

  • browser type/version,
  • operating system used,
  • referrer URL (the previously visited page),
  • host name of the accessing computer (IP address),
  • time of the server request.

By using Google Analytics cookies, it is possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze the activities of a user across devices. Google will use this information on our behalf in order to evaluate the use of our online services by users, to compile reports on the activities within the online service and to provide us with further services associated with the use of the online service and Internet use. Pseudonymous user profiles of the users can be created from the processed data. The information generated by the cookies about the use of our online offer is usually transferred to a Google server in the USA and stored there.

We use Google Analytics only with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other member states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You can find more detailed information on terms of use and data protection at https://www.google.com/analytics/terms/de.html, https://support.google.com/analytics/answer/6004245?hl=en or at https://policies.google.com/?hl=en.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are shortened for further processing, which means that it is not possible to identify you as a person. As far as the data collected about you is personal, this is immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyse and automatically improve the use of our website. The statistics obtained allow us to improve our services and make them more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.  

The legal basis for data processing within the framework of the use of Google Analytics is our legitimate interest (Art. 6 Para. 1 S. 1 lit. f EU-GDPR). As part of the necessary weighing of interests, we have weighed your interest in maintaining the confidentiality of your personal data against our interest in providing our website. Your interest in privacy is therefore withdrawn.

The data sent by us and linked to cookies, i.e. user IDs or advertising IDs are, automatically deleted after 14 months.

10. AdSpirit

To provide our web portals, we collaborate with AdSpirit, a web analysis service of AdSpirit GmbH. AdSpirit uses so-called "cookies", text files that are stored on your device - anonymised or pseudonymised - which enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transferred to an AdSpirit server and stored there. The AdServer processes the data collected in this way on behalf of the advertiser by creating a kind of "online advertising profile" in the cookie, which contains your possible interest preferences and prevents double counting, for example. It is important that the AdServer does not link any data collected with other databases that could allow conclusions to be drawn about you. In particular, neither your name, e-mail address, residential address nor other personal information such as date of birth or telephone number are stored in the cookie and processed by the ad server.

You can view the privacy page of our AdServer operated by AdSpirit at: http://daehne.adspirit.de/privacy.php

The privacy statement of our service provider AdSpirit can be found at: https://www.adspirit.com/privacy-statement/

The data we send to the third party AdSpirit is automatically deleted after a maximum of 30 days.

The use of AdSpirit services serves the provision and maintenance of our websites. The legal basis for this is our legitimate interest (Art. 6 Para. 1 S. 1 lit. f EU-GDPR). Within the framework of the necessary weighing of interests, we have weighed your interest in keeping your personal data confidential against our interest in making this website available. Your interest in privacy is therefore withdrawn.

11. Aumago

For the provision of our web portals, we collaborate with Aumago GmbH ("Aumago"), Berlin, a target group marketer. Aumago uses so-called cookies, a text file that is stored in the browser of the computer and collects/contains anonymous usage data for the purpose of usage-based online advertising, such as the type of website visited, categories and/or product pages visited, demographic data (age, gender, etc.) and/or via which browser or device has been used.

The cookies are either Aumago cookies or cookies from service providers that Aumago uses, such as krux digital Inc. The user can delete the cookies at any time either directly in the browser or manage his cookie preferences at http://www.networkadvertising.org/choices/ or at http://www.krux.com/krux_privacy/consumer_choice/ to disable the cookies from Aumago.

On the basis of this anonymous analysis of the user's surfing behaviour, Aumago segments this information from the cookies into sectors, e.g. browser "1" receives the cookie "sector A" on website "X" and enables more targeted online advertising based on the assumed interests.

Aumago's privacy policy can be found at: https://www.aumago.com/impressum/.  

The use of Aumago's services serves the provision and maintenance of our websites. The legal basis for this is our legitimate interest (Art. 6 Para. 1 S. 1 lit. f EU-GDPR). Within the framework of the necessary weighing of interests, we have weighed your interest in keeping your personal data confidential against our interest in making this website available. Your interest in privacy is therefore withdrawn.

12. Social media

On none of our websites do we use so-called plugins from social media, such as Facebook, Twitter, Xing, etc.

Instead, our pages offer the possibility to go directly to the website of the respective social medium via a link displayed with the logo of the respective social medium (e.g. Facebook) and - after logging in - to share the desired article from which the link was clicked or the desired page from which the link was clicked via a share function of the respective social medium. Here a website address (URL) is transmitted from our RSS feed or from our website to the server of the social medium.

No Personal data is transferred by us to a social medium at this place and in no other place.