News | Over 1.5 million households


UK property market provides a boost to the DIY sector

Over 1.5 million UK households are currently wanting to move, moving soon, moving now, just moved or are settling in to their new home according to the latest Property & Homemover Report from property data and insight specialists, TwentyCi.

For the DIY sector, this uplift of almost 20 per cent since 2019, offers significant opportunity since homemovers are proven to be the most valuable group of consumers spending more than GBP 12 bn (EUR 14 bn) a year, over and above the transactional value of their new homes.

In comparison to 2019, there has been a 27 per cent uplift in households wanting to move, a 32 per cent rise in those moving soon, a 47 per cent increase in those moving now, a 26 per cent increase in households that have just moved, but a drop of 38 per cent across those households settling in; although this is set to rise significantly as the households in the preceding categories progress through the moving journey.

"The importance of this group of consumers to DIY companies is critical - particularly at a time when trading conditions continue to be severely impaired", comments Colin Bradshaw, chief customer officer at TwentyCi.

|16 February 2021 | 12:39


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