Estimations

Romania’s DIY retailers grow in 2019 by 10 per cent

Dedeman is the market leader of the DIY retailers in Romania.
Dedeman is the market leader of the DIY retailers in Romania.
06.04.2020

Sales by the Romanian DIY retailers grew in the year 2019 by at least 10 per cent, estimate industry experts. This is reported by the online service bricoretail.ro. However the official figures won't be published until June 2020. In 2018 the growth rate lay even more significantly over this value: with an increase of 27 per cent, the industry achieved overall sales of almost EUR 3 bn.
Around 60 per cent of the overall sales with DIY products in Romania are attributed to the modern ranged DIY retailers, in particular Dedeman, Leroy Merlin, Arabesque/Mathaus, Hornbach and Brico Dépôt. Specialists for furniture, accessories and decoration are also included. In concrete terms, these are Ikea (two stores), Jysk (85), Kika (2), Moemax (2), Mobexpert, Diego (35), Romstal (12) and others also count. The remaining 40 per cent are attributed to independent stores and the traditional trade, specialised online shops as well as FMCG retailers, in particular hypermarkets and cash & carry formats.
A forecast for the development in 2020 currently seems practically impossible. Despite the fact that DIY stores in Romania are currently allowed to open, they are still registering a declining frequency. As in other countries too, the Romanian retailers are trying to compensate for sales declines in their stationary stores through expanded online services.
"It will be a difficult year for the DIY market with an obvious decrease of sales and very big challenges to keep the employees," says Claudiu Ciobanu, chief editor of bricoretail.ro.
The trade journal DIY International will be publishing a more extensive report in its next edition.
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