News | Europe

Back

Robot mowers are well known, but not widely spread

Data from the Garden Trends and Brands Research study by USP Marketing Consulting.

Data from the Garden Trends and Brands Research study by USP Marketing Consulting.

Robot mowers are known in Sweden by 74 per cent of garden owners, and 17 per cent also own one. Similarly high are the percentage rates in Austria (73 per cent knowledge, 15 per cent ownership). This is according to the Garden Trends and Brands Research study by USP Marketing Consulting.

These two countries thus form more of an exception in comparison to ten further European countries, because none of the others have a double-digit ownership rate. The least widely spread knowledge about this technology is among the British (47 per cent), Romania (45 per cent) and Spain (29 per cent). The British garden owners also use it least of all: only 1 per cent of them have a robot mower. The German garden owners occupy a position in the middle. While 59 per cent of the garden households generally know about robot mowers, only 8 per cent own such a device.

"Europeans are well aware of robot mowers, but not many are to be found in their gardens yet," the market researchers at USP summarize the result.

|25 February 2021 | 11:07


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Congratulations go out to John Herbert from around the world on his 80th birthday

Congratulations to John Herbert, literally from all over the world: the general secretary of the international DIY trade association Edra/Ghin View news...

Wickes achieves sales growth of nearly 20 per cent in the first quarter

The British DIY chain Wickes realised sales growth of 18.9 per cent in the first quarter of 2021. Like-for-like sales grew by 19.7 per cent, whilst View news...

German associations warn of rising prices in DIY and garden sector

The accident involving the containership "Ever Given" and the associated blockade of the Suez Canal have exacerbated a development that View news...

Late sales pickup fail to lift Wilcon’s 2020 take

A belated pickup in sales failed to lift Wilcon Depot's financial results in a year characterized by constraints in public mobility and a pandemic. View news...