News | Home Improvement Monitor

Back

Reason for home improvement projects: more aesthetic and more comfortable

The main drivers for home improvement jobs. Source: European Home Imrovement Monitor, USP

The main drivers for home improvement jobs. Source: European Home Imrovement Monitor, USP

The main barriers for home improvement jobs. Source: European Home Imrovement Monitor, USP

The main barriers for home improvement jobs. Source: European Home Imrovement Monitor, USP

It's got to be more aesthetic and more comfortable: these are the main reasons why European consumers take up a home improvement project. In the European Home Improvement Monitor by USP Marketing Consultancy they were stated most by interviewees at 30 and 25 per cent respectively.

However there are differences from country to country. For example the Swedes and Danes state maintenance as most important motive at 28 per cent each (the European average is 23 per cent). The reason for this is apparently the fact that wood is more often used in construction there and, due to the climate, wood needs to be treated more often.

When asked what prevents them from starting a project, consumers first and foremost mention a limited budget; this reason is stated at 23 per cent. A long way behind is the lack of time (8 per cent) and the problem of finding a good tradesman (7 per cent).




|21 August 2018

SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Breakthrough of click & collect before Christmas

Clas Ohlson's sales in December increased by 4 per cent compared with December last year, corresponding to an organic growth of 2 per cent and to a View news...

Kesko sales in building and technical trade are declining

The Finnish Kesko Group closed the year 2018 with sales of EUR 4.2105 bn in its building and technical trade division. This is a decline of 4.8 per View news...

New experts support the Home Improvement eRetailer Summit

Four experts on e-commerce marketing and sales have agreed to join the advisory council of the Home Improvement eRetailer Summit. Scott Benedict is View news...

Eurobaustoff has got a first member in Sweden

Derome Aktiebolag is the first Swedish partner for the German building materials trade cooperative Eurobaustoff. The company has its headquarters in View news...

Actual figures

Statistics Home Improvement Europe


Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

6th Global DIY Summit 2018

V33 group, Inspiring presentations

V33 group

Inspiring presentations

More than 1 100 participants came to the 6th Global DIY Summit in Barcelona. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.

Gallery