News | Strategic realignment


Mr. Bricolage sends three pilot stores in three formats into the running

Mr. Bricolage has put three pilot stores into operation for an overhauled concept. Thus, the French DIY store group, which is struggling with sales declines, has implemented an important undertaking from its strategic Rebond plan which was started in 2016. As early as in April, a store with 836 m² for the City-Format, which is designed for inner-city locations, was opened in Orléans.  In June the Format L followed with 7 055 m² in Parthenay and the Format M with 4 550 m² in Avranches. The new concept is intended to especially strengthen customer contact according to the principles of simplicity, proximity and service and to optimise processes under the aspects of sales, logistics and systems.

| 2 August 2018


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Plus 8.2 per cent in the second quarter saves the first half of the year for the industry

The DIY store trade in Germany made total gross sales of EUR 9.76 bn in the first half of 2018, thus gaining an increase in sales of 1.7 per cent View news...

Bauhof in Estonia sold to Lithuanian group Vilniaus Prekyba

The Estonian DIY store and building materials chain Bauhof has been sold. The Lithuanian trade company Vilniaus Prekyba acquired 100 per cent of the View news...

Würth targeting massive expansion in Italy

The German retailer Würth is targeting massive expansion in Italy. The company, which specialises in fastenings, aims to increase its number of View news...

Homebase reported to be closing up to 80 stores

Up to 80 stores belonging to British DIY chain Homebase are expected to close next week, according to reports on Sky News and in The Guardian's View news...

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

6th Global DIY Summit 2018

V33 group, Inspiring presentations

V33 group

Inspiring presentations

More than 1 100 participants came to the 6th Global DIY Summit in Barcelona. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.