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Lowe's invests in digitalisation and creates a new management post

Lowe's has created the new position of senior vice president, chief digital officer in its management team. In January 2018, Vikram Singh will take up this post.

Lowe's has created the new position of senior vice president, chief digital officer in its management team. In January 2018, Vikram Singh will take up this post and will report to Michael P. McDermott, chief customer officer. Singh joins Lowe's from Amazon. For more than 15 years, he has managed all facets of developing and executing e-commerce strategies, in many industries, for organisations including eBay, PayPal and Fujitsu.

"We're making strategic investments in digital to become even faster at anticipating customer needs and providing relevant solutions leveraging technology," said McDermott. "Digital is the fabric of a fully integrated customer experience, from project inspiration to customer relationship management to how we present products and services and create engaging content."




|21 December 2017

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