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Hornbach makes a significant investment in multichannel

“We are convinced that these substantial investments in dovetailing our stationary stores and online retail business are not just an option, but rather a necessity to enable us to satisfy customers’ ever more sophisticated expectations in the digital age”, says Albrecht Hornbach, Chief Executive Officer of Hornbach Management AG.

“We are convinced that these substantial investments in dovetailing our stationary stores and online retail business are not just an option, but rather a necessity to enable us to satisfy customers’ ever more sophisticated expectations in the digital age”, says Albrecht Hornbach, Chief Executive Officer of Hornbach Management AG.

Germany's Hornbach Group is driving forward the digital transformation of its home improvement retail business. In fiscal 2017/18 alone (1 March 2017 to 28 February 2018) the group invested more than EUR 60 mio in expanding its multichannel retail offer, over 13 per cent more than in the previous year. This was one of the main messages of the group at its financial statement press conference.

Following the launch of its web shop in Slovakia, Sweden and Romania in the second half of fiscal 2017/18, Hornbach is now operating online across the entire European region in which it is active.

As already announced in its trading statement on 22 March 2018, the net sales of the Hornbach Group in fiscal 2017/18 rose by 5.1 per cent to EUR 4.141 bn. The biggest operative group division, Hornbach Baumarkt AG, increased its sales overall by 4.9 per cent to EUR 3.891 bn and by 3.6 per cent when adjusted for currency and retail area.

|25 May 2018


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