News | USP

Back

DIY stores gain ground once more as shopping channel

According to the European Home Improvement Monitor, 48.7 per cent of all purchases of home improvement products are transacted in DIY stores.

According to the European Home Improvement Monitor, 48.7 per cent of all purchases of home improvement products are transacted in DIY stores.

DIY stores remain the most frequently used shopping channel by far for home improvement products in Europe and their stock has risen once again following downturns in previous years. This was the verdict for the third quarter of the European Home Improvement Monitor, for which the Dutch USP Marketing Consultancy is responsible. According to this, 48.7 per cent of all purchases of such products were transacted in DIY stores. Since reaching a value of 49.8 per cent in 2014, this share has declined and was 46.3 per cent in 2016.

As expected, online shopping has grown continuously, recently accounting on average for 8.0 per cent of all purchases in Europe.  By comparison, shopping on the Internet was responsible for 4.8 per cent of purchases in 2014.

However, significant differences exist between the individual countries, with the front runners Germany and Great Britain attaining online shopping values of over ten per cent.

At the same time, the share of the speciality trade varies considerably. While it has fallen to below ten per cent on average in Europe, it is above this figure in Belgium, Spain and Italy.

| 5 December 2017


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Byggmax opens new store in Malung

Byggmax has opened a new store in Malung. The new store is located at Västra Industrigatan 14. Byggmax sells construction materials such as lumber, View news...

Hellweg and Toom Baumarkt resurrect the DIY Union

Hellweg Die Profi-Baumärkte GmbH & Co. KG and Toom Baumarkt GmbH are resurrecting their collaboration in the DIY Union procurement company, which View news...

New managing director at Velux

Jacob Madsen is the new managing director of Velux Deutschland GmbH. He thus succeeds Felix Egger, who has occupied the position on a provisional View news...

Lowe reorganises management structure

Lowe's Companies, Inc. (NYSE: LOW) has simplified its management structure and reorganised the distribution of responsibilities. The aim of the View news...

Actual figures

Statistics Home Improvement Europe


Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

5th Global DIY Summit 2017

Cromology

Cromology

Cromology: from professional painting to art

The 5th Global DIY Summit in Berlin was a first class networking event for the international home improvement industry. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.

Gallery