News | Focus on sustainability


Byggmax rejects special offers on Black Friday

Byggmax does not make any special discount offers on Black Friday, but wants to concentrate on sustainability.

Byggmax does not make any special discount offers on Black Friday, but wants to concentrate on sustainability.

The Swedish DIY store chain Byggmax will not be making any special discount offers on Black Friday, the globally proclaimed shopping event that takes place on Friday this week. Instead, the company says, it wants to concentrate on sustainability.

"Our business concept is based on offering the best possible price, every day of the week," says Sanna Westman, Marketing Manager at Byggmax.

Instead of special offers on Black Friday this year, Byggmax wants to draw customers' attention to the topic of floor care and give advice on this. "We want to remind each other of the value in taking care of our belongings," says Westman.

|28 November 2019 | 12:36


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Hardware Forum Italy 2020 partners with Colorday

The Hardware Forum Italy 2020, the trade fair for the Italian hardware industry, is to take place this year together with the Colorday conference. View news...

Cencosud maintains stable sales in first quarter

The Chilean trade company Cencosud increased its sales in the field of home improvement in the first quarter by 0.6 per cent compared to the same View news...

Davidsen grows by 24 per cent in 2019 after Optimera takeover

The Danish timber merchant Davidsens Tømmerhandel, to which the DIY chain Optimera has also belonged since 2019, made sales last year of DKK 2.3 bn View news...

Mr. Bricolage to open in Gabon, Mauritania and Senegal

The French franchise group Mr. Bricolage aims to open its first DIY store in Gabon this year, according to concept and development director Philippe View news...

DIY International | Service

DIY International Corona special

The Coronavirus crisis and the DIY industry

All news, reports and information from the DIY International editorial team in connection with the corona epidemic at a glance. The pages are constantly updated. As the situation changes very quickly, please note the date and time of the respective publication.

CORONA special

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!