5th Global DIY Summit 2017 | Ironside


IRONSIDE: mutualize your private brand


Nine European leaders in the distribution of tools founded a purchase organization in 1990 to mutualize the management of a private brand of tools dedicated to professionals and sophisticated users: IRONSIDE. Mutualizing the sourcing and product management has resulted in an international private label which acts as a brand, with optimised pricing and logistics solutions and access to a ready-to-market premium products portfolio of 10 000 items. Ironside International has successfully presented this unique business model in Berlin. www.ironside.eu


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