With new logo

The Asia-Pacific Sourcing in Cologne from 25 to27 February 2019 was bigger and more international than ever: covering 31 500 m² of exhibition space, 786 exhibitors from 18 countries presented new items and trends in Asian products from the house, garden and leisure sector. This corresponds to a rise in the number of exhibitors of 22 per cent. A growth in the number of visitors was also recorded by the trade fair: including estimations for the last day of the trade fair, around 7 700 visitors from 84 countries attended in Cologne. This means an increase of 5 per cent in visitors and a rise in internationality of more than 30 per cent.
In addition to the existing offer of exhibits, the top players also presented high-quality products on the exclusive 'Best of China' platform for the second time. The product segment of the trade fair was additionally expanded. New to the range of offers were products from the segments garden equipment and lifestyle in the garden, grill and camping, sport and leisure, table decorations, household goods and kitchen equipment, gift items, living accessories and seasonal items, large household appliances and small electrical appliances.
The changes also became tangible to the trade fair visitors in the form of a new logo and key visuals, which the event organisers Koelnmesse had developed based on the International Hardware Fair and which were launched at the beginning of Asia-Pacific Sourcing. It shows product icons from the event's product portfolio and is indented to visualise its diversity. The focal colour remains orange and is enhanced with blue.

Background to the new look: Asia-Pacific Sourcing is part of the hardware/ironware portfolio of Koelnmesse. This also includes Eisenwarenmesse - International Hardware Fair Cologne as well as the Hardware Forum in Milan/Italy and CHIS - China International Hardware Show in Shanghai/China. The new key visual and logo are intended to underline this unit more strongly and convey the position of Asia-Pacific Sourcing outside of Asia.
According to the organisers, the expanded product range met with a positive response from the visitors, as did the repeated parallelism to the International Trade Fair for Retail Promotions and Imports (IAW Fair), which opened its doors in…