Hozelock, Cloud Controller
The Cloud Controller is complemented by Holzelock’s Easy Drip watering system providing an integrated solution.
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Smart home and garden - Hozelock

Pure simplicity

Hozelock has now launched its automated watering system Cloud Controller in Europe. Are hobby gardeners really interested in apps?
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Hobby gardeners and smartphones - can that work? Obviously, the British watering expert Hozelock had already asked itself this question, before presenting its Cloud Controller: a system for automated home watering under the motto "smart watering for the 21st century". "Even technophobes will find it easy to install and understand Hozelock's ground-breaking Cloud Controller, which uses a low-power, long-range radio signal to connect to the internet while the free app eliminates any need for complex timer programming", according to the press release.
In the meantime, the market leader has been busy outside the domestic UK market. DIY International asked Martin Ward, Senior Product Manager, how the concept has been received.

Hozelock has introduced the new Cloud Controller for the 2017 season. In which countries did the rollout take place?

Martin Ward: There was an extended rollout into France, Italy, Spain, Germany, Holland, Belgium and Sweden.

How did retailers react to the introduction of the Cloud Controller?

The response has been very positive with significant interest from our existing customer base and generating lots of leads for new customers who want to stock the Hozelock Cloud Controller.

The season is just starting. Have you had any first feedback from retail about how the Cloud Controller has been received by the customers?

Feedback from consumers has been very encouraging with positive feedback about the ease of setting up the product for the first time and the simplicity of using the app. Compared to other mobile controlled watering devices in the market, our concept has been welcomed due to the accessible price point.

Which countries do you think will have a very good acceptance of the product apart from the UK?

We have high expectations for Spain, Holland and France who have the highest penetration of smartphones after the UK.

Hozelock underlines the easy handling of the technically complex system. Who are the target consumer groups?

Target consumer groups are early adopters of the smart home devices and keen gardeners who want to create the optimum watering system for their garden.

Has Hozelock planned any further developments and add-ons?

Early feedback from Cloud Controller users has revealed some useful insights about how the product could be…
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