AllHome ramps up its presence

Philippine home improvement retailer AllHome is picking up the pace of its expansion. The six-year-old company - which has a 7.2 per cent share of the Philippine home improvement market, with 25 stores around the country as of June 2019 - plans to end the year with 45 outlets.
Of the 20 outlets that are scheduled for opening this year, twelve are in Metro Manila and its outskirts, four are on the island of Luzon and another four are going to be on the southern island of Mindanao.
Another 25 stores will be opened by the end of next year to cater to a country with over 100 million people. AllHome states that the opening of new stores "in suitable locations", including in areas where it currently does not have a presence, is "a significant part of our growth strategy".
Owned by the family of Filipino billionaire and former politician Manuel Villar - who this year topped Forbes' list of richest Filipinos with an estimated net worth of USD 6.6 bn (EUR 6.0 bn) as of September - AllHome is part of a conglomerate that engages in home building, property development, mall operations and retail.
Vista Land, the flagship company of the Villar group, is one of the Philippines' largest residential property developers, while affiliate Golden Bria, through its subsidiary Bria Homes, Inc., is the largest mass market housing developer in the Philippines.
The group also operates 31 malls under the Vista Mall and Starmall brands. Its portfolio also includes seven office buildings and 52 commercial centres. Besides AllHome, the group's retail component operates supermarkets, convenience stores, sporting goods stores, toy stores, bakeries and coffee shops.
Villar, in an interview back in 2013, said that the establishment of AllHome was a natural progression for the group. "Because we are a housing company, I thought it is very logical for us to go into retailing ... We can improve the logical support for the housing group and we are using this as a base," he is quoted as saying in a report on the establishment of AllHome by state media outfit Philippine News Agency.
The retailer, which had an aggregate net selling space of 196 327 m² in the first half of 2019, prides itself as being a "one-stop shop", with offers spanning seven categories: furniture, hardware, appliances, tiles and sanitary wares, homewares, linens, and construction materials.
Products are sourced from more than 200 international and 580 local brands, of which 18 in-house are labels. It caters to the upper middle…