National Hardware Show, new logo
A bolt is the basic visual concept of the new logo.
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National Hardware Show

A new start in Las Vegas

The organisers of the National Hardware Show have heralded the dawn of a new era, and a new logo symbolic of a host of innovations
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Vice-president Rich Russo has announced a major change to this year's National Hardware Show in Las Vegas. "This year's show, our 73rd edition, begins a new era for the National Hardware Show," Russo says. "For years, we have served the industry as a way for hardware and home improvement professionals to connect face-to-face annually. While that won't change, in addition to an all-new logo and look, we're enhancing the show experience with new interactive exhibits, new ways to showcase trends, enhanced NRHA All-Industry Conference, new participation from retail leaders and so much more."
So what is new at this established show, which takes place this year from 8 to 10 May? First there's a brand-new look, starting with the logo. According to the organiser, the new logo incorporates an abstract representation of a bolt, where everything around us is held together by this streamlined piece of hardware - illustrating how NHS is truly "the tool that powers your business."
The number of product categories has been increased to 17. These include a "Made in the USA" segment and another one for the "Smart Home". There are also more building materials than ever before, according to the management. Over 2 500 exhibitors are expected to be in attendance.
The Reimagine Retail programme also makes a return this year. Retailers are being asked to submit a business improvement plan on how they plan to invest in technology to improve their stores. Submissions will be reviewed by a panel of judges, who will award one retailer USD 100 000 at the show, to make their idea a reality.
There are three completely new show features focusing on the trends of smart home, garden and tiny home building. The "Smart Home Virtual Reality Experience" will give retailers an immersive look at the home of the future and what they can do to become go-to destinations for customers in this category. This covers things such as a virtual tour of the products or accessories and whole-home integrations, because the fair organisers are convinced that customers will be asking about such applications in future.
"Ultimate Backyard" is another special show zone devoted to barbecuing and outdoor living. And the third trend focus is "Operation Tiny Home", where attendees get a look at the tiny home building…
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