Herbert is recognised as a renowned trade expert. Born in Great Britain, he entered the retail trade after his time as officer of the British Army of the Rhine in Germany. His DIY store career began in 1983 when he started at Knauber, the family-run Germany DIY store operator. This is where he was Managing Director for 17 years. At the start of January 2001 he moved to Home Depot in the USA as President of the EXPO Design Center West Coast sales channel. After that he was active from 2002 to 2008 as Managing Director of BHB, since 2004 he has been General Secretary of Edra, which he initiated himself.
The award will be presented in a gala event as part of the 18th BHB DIY Congress on 6 December 2017 in Cologne, Germany.