Bricofer takes over Self and moves to the top of the location ranking

A new DIY heavy weight is evolving in Italy: Bricofer has taken over the competition Self through its subsidiary Bricomax. With its currently 89 Bricofer locations, most of which are run as franchise stores, the four Ottimax stores which belong to Bricofer and the newly added 28 Self stores, Bricofer has moved to the top of the Italian ranking in number of locations. According to a press release, all three brands are to be kept. Through the takeover, Bricofer has forestalled the disappearance of Self, emphasises Bricofer boss Massimo Pulcinelli. According to a statement to the press, great strategic importance has been attributed to this step, not only because, as a result, a large Italian group has been created.