News | New strategy


“Obi next” coming, Alemagna going

Obi created a logo for its Obi next initiative.

Obi created a logo for its Obi next initiative.

Obi, the market leader in Germany and number three DIY store group in Europe, is adopting a new corporate strategy with immediate effect. The aim is "to make a big leap in transforming Obi into the leading customer-centric Xchannel home improvement player," according to a company press release today. As part of the reorientation, board member Paolo Alemagna is leaving the company.

For developing and trialling the new offering, a new unit with the name "Obi next" is being created, which will be located on a campus in Cologne. The first national market in which the new business model will be implemented and trialled is Austria. As soon as the elements developed prove successful, they are to be introduced throughout the company. Heading the "Obi next" unit in Cologne as well as the entire Austrian operation of the DIY store operator will be Sebastian Gundel.

|11 May 2017


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Sales up nearly eleven per cent at Lowe’s

Lowe's ended the first quarter (ended 5 May 2017) of its financial year with sales up by 10.7 per cent. The second-biggest home improvement store View news...

MTD acquires Robomow and aims to gain market share in the USA with it

The American manufacturer of garden appliances, MTD Products, has acquired the Israeli company F. Robotics Acquisitions Ltd., the supplier of Robomow View news...

Kingfisher sales down at home with B&Q and in France

In the first quarter of its fiscal year (ended 30 April), the British Kingfisher Group unveiled a nominal sales increase of 5.0 per cent. In constant View news...

German DIY stores notch up a sales increase of 5.4 per cent

In the first three months of the year, German DIY and home improvement stores recorded overall gross sales of EUR 4.04 bn, equivalent to an increase View news...