News | F. Robotics Acquisitions

Back

MTD acquires Robomow and aims to gain market share in the USA with it

F. Robotics is regarded as one of the global market leaders in the robotic lawn mower segment with the Robomow brand.

F. Robotics is regarded as one of the global market leaders in the robotic lawn mower segment with the Robomow brand.

The American manufacturer of garden appliances, MTD Products, has acquired the Israeli company F. Robotics Acquisitions Ltd., the supplier of Robomow robotic lawnmowers. F. Robotics is regarded as one of the global market leaders in the robotic lawn mower segment with the Robomow brand. MTD is the parent company of brands including Wolf-Garten and Cub Cadet. It intends to continue with the Robomow brand; the technology is to be used for all MTD brands in Europe and the USA.

F. Robotics was founded in Pardesiya in Israel in 1995. The main sales region hitherto for the mower, which has won many awards, has been Europe, where growth rates for the overall market segment of robotic technology for private gardens is more than 30 per cent per annum. According to MTD, the global market volume is currently around € 1.6 bn. With this acquisition MTD aims to increase demand in the North American market too and gain market share.

The head office of F. Robotics will remain in Pardesiya. Business will continue to be conducted by the existing management, but will receive support from the MTD divisions in Europe, North America and Asia-Pacific with regard to achieving the growth targets. The company claims to have developed the world's first battery-operated robotic lawn mower.

|26 May 2017


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Sales ideas focusing on the “Family Garden” at the IPM

"Family Garden" will be the subject of the new hortivation segment at the IPM international plant trade fair 2018 in Essen (Germany). View news...

Fitt goes for TV and online video advertising

The Italian hose manufacturer Fitt has opted to use moving-image advertising and the digital communications channel to a greater extent for its View news...

Alisdair Gray leaving Edra

Alisdair Gray will no longer be working for Edra. Since 2010 the British director of European affairs at Edra has been responsible for lobbying on View news...

DIY stores in the USA are growing and have potential with professionals

The US home improvement industry is still in a good position compared to the rest of the country's retail trade. Since 2013, DIY stores' growth rates View news...