Lowe’s focuses on the smart home concept

Lowe's is stepping up its activities in the smart home product category. The American home improvement chain has established the store-within-a-store concept of the smart home product retailer b8ta in three pilot stores. The "SmartSpot powered by b8ta" is intended to demystify and simplify the purchasing process for customers, and the range featured in these special areas includes a wide range of smart home products, from security to energy maintenance and convenience, all organised in a central location. SmartSpot features several Lowe's Iris products and more than 40 of the newest tech products on the market from vendors like Amazon, Lutron, Nest and Ring.