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Leroy Merlin, B&Q and Castorama perform well on the digital front

Leroy Merlin, B&Q and Castorama perform well on the digital front.

French chain Leroy Merlin (Groupe Adeo) has been rated by the L2 consultancy as the brand with the best digital performance among European DIY store operators. B&Q in Great Britain and Castorama in France (both Kingfisher, Great Britain) came next, although some way behind Leroy Merlin. All three companies were rated as average. The French chain Brico Dépôt (likewise Kingfisher) was rated as "challenged". The Digital IQ Index developed by L2 looks at brand performance with reference to the experience of consumers in relation to the website and e-commerce, digital marketing, social networks and mobile devices.




|13 December 2016

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