News | Brico Dépôt and Praktiker

Back

Kingfisher announces integration plan for Romania

There are still currently 26 Praktiker stores in Romania.

There are still currently 26 Praktiker stores in Romania.

The British Kingfisher group has announced an integration and consolidation plan for its activities in Romania. The plan includes the closure of three Praktiker stores in Bacau, Ploiesti and Focsani. Kingfisher made the takeover of the Romanian Praktiker chain with 27 stores known at the start of August 2017 and it was completed in December. There are still currently 26 Praktiker locations. It is unclear whether the brand will be maintained. Kingfisher has been present in the country since the takeover of the then 15 Bricostore stores which were converted to the Brico Dépôt format.

The plan which has now been initiated aims at covering the entire Romanian market with the help of an integrated offer through the stationary businesses and an online shop. To begin with, customer experience in the stores is to be improved, including the implementation of IT solutions that sustain the company's goals. The company wants to offer its customers better organised stores with stocks adapted to their demand and new product ranges.

Adela Smeu, CEO Brico Dépôt Romania, has this to say: "We trust that through these changes we can satisfy our customers' needs and they will have access to new ranges of Kingfisher products in better organised stores. Our objective is that, in the medium term, our offer is available to every customer in Romania, no matter where he lives, both through physical stores, but also through an online store."

| 8 February 2018


SEND
 PRINT 

Post a comment

* Please complete the areas marked in red correctly and in full!.



(will not be published)

* obligatory fields


Latest news

Home Pro feeling economic differences in the regions

The home improvement store chain Home Pro is experiencing varying levels of regional success with its stores in Thailand. Because the manufacturing View news...

Rapid sell-off of Bunnings UK expected

Wesfarmers is reported to have asked potential buyers of its British and Irish Homebase and Bunnings stores to submit initial takeover bids, View news...

Byggmax aims to grow primarily through garden and e-commerce

In its recently published quarterly report Byggmax confirmed the roughly 15 per cent downturn in sales between January and March that was revealed at View news...

B&Q gets another distribution centre

Kingfisher is building a new B&Q distribution centre (DC) in Swindon. The new site is aimed at improving efficiencies within the B&Q supply View news...

Actual figures

Statistics Home Improvement Europe


Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

5th Global DIY Summit 2017

STORCH-CIRET Group

Storch-Ciret Group

Berlin was the center of the DIY universe

The 5th Global DIY Summit in Berlin was a first class networking event for the international home improvement industry. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.

Gallery