Although, the study did establish that the trading companies in this segment are making progress in terms of omni-channel selling, particularly in the USA and Europe. In total however, it states that still only four per cent of the entire DIY market which is valued at USD 447 bn is made online.
The furthest in this respect, according to the study, is Canada with an index value of 39. The USA and Great Britain follow at almost the same level. The authors cite the trading company Canadian Tire, which started an investment programme for online sales in 2013, and Home Depot in the USA as positive examples.