News | E-commerce


Asia leading the way in online shopping

The harbour of Hong Kong (Bild: Pixabay)

The harbour of Hong Kong (Bild: Pixabay)

With its two mega markets of China and India, Asia-Pacific is the biggest region for online shopping in the world, according to a study by the US research organisation Forrester Data. Sales in this sector reached USD 861 bn in 2016 and are expected to rise to USD 1.4 trn by 2021, equivalent to a fifth of all retail sales. With USD 1.089 trn China would be the first trillion-dollar market in 2021, covering 80 per cent of all e-commerce transactions in the Asia-Pacific market.

With regard to India, the study anticipates an average annual increase of over 30 per cent to USD 64 bn in total. The Indian market is growing three times faster than that of South Korea, the next most promising market in the region. According to Elaine Wong, co-founder of, a leading international e-commerce player in the region, the Indian market is comparable to that of China ten years ago.

A survey of Asian e-commerce executives at the 2017 eTail Asia expo in Singapore revealed that social media is the most frequently used form of brand communication. 87 per cent of the respondents were active in this sector. While direct communication in stores followed with 81 per cent, e-mails lagged behind in third with 64 per cent.

|22 August 2017


Post a comment

* Please complete the areas marked in red correctly and in full!.

(will not be published)

* obligatory fields

Latest news

Slight drop in number of stores operating under the True Value logo

At the end of 2017, the number of independent-retailer-operated stores belonging to the True Value cooperative, in which an investment group now has View news...

Home Pro feeling economic differences in the regions

The home improvement store chain Home Pro is experiencing varying levels of regional success with its stores in Thailand. Because the manufacturing View news...

Rapid sell-off of Bunnings UK expected

Wesfarmers is reported to have asked potential buyers of its British and Irish Homebase and Bunnings stores to submit initial takeover bids, View news...

Byggmax aims to grow primarily through garden and e-commerce

In its recently published quarterly report Byggmax confirmed the roughly 15 per cent downturn in sales between January and March that was revealed at View news...

Actual figures

Statistics Home Improvement Europe

Statistics Home Improvement
This brochure provides a competent overview of the situation in the Home Improvement sector in 31 European countries.

Order now!

5th Global DIY Summit 2017

V33 group

V33 group

V33 group: improved partnership

The 5th Global DIY Summit in Berlin was a first class networking event for the international home improvement industry. Here are the portraits of some of the most important companies that exhibited at the International Congress Exhibition.