The Trumponomics and the home centres

The president of the United States is considered to be the most powerful man in the world. But firstly, that is just what he is: the president of the United States - and therefore has, in the first instance, an influence on his country and its economy, whether with targeted measures or not.
In this context, we are talking about the "Trump effect" or "Trumponomics", and the question, of course, has to be asked: does this effect also occur in the home improvement industry in the USA?
The market researchers Cleveland Research Company regularly give a presentation at the Global DIY Summit. Six months after the election of Donald Trump, Omarr Aleem, research analyst and partner at CRC and therefore USA expert on the home improvement industry, couldn't avoid this question during his presentation in Berlin in June 2017: "What changes should you expect over the next three to four years?"
He came to quite a positive assessment using several indicators: the Small Business Optimism Index, which has been recorded for decades, climbed steeply at the start of 2017, and the volume of business investment as a share of the GDP has grown. On the other hand, "uncertainty is the best 'known' variable at this time", as the Small Business Uncertainty Index shows.
Altogether, from Trump we expected an increased pro-business environment with lower taxes and less regulation and better growth - "but not stellar growth", as Aleem says.
Nor, when broken down even further to the housing market, is there a clearly recognisable direction: one the one hand, low income families are not supported enough, but on the other hand, there are regulation reductions which also simplify home purchases. All in all, this means: Trump's policies at the start of his time in office, according to the CRC analysis, showed themselves to be "supportive of our view that the US home improvement and construction markets remain a long runway of upside volume versus the rest of retail".
However the relationship between the industry in the USA and the president is still not unproblematic. For example in the summer of 2016, therefore before the election, there was a call to boycott Home Depot. The reason: after the co-founder Bernie Marcus, who had no longer been at the company since 2002, made his support for Trump public, he was accused of wanting to obtain an advantage for the company when the wall along the border of Mexico was built. As a result, Stephen Holmes, Director of Corporate Communications had Forbes quote…