Now under the brand Tesa

The demand for adhesive bath accessories keeps on growing. This is the main assumption by which Tesa is investing in this segment in 2018. The background to this is the takeover of the German specialist provider "nie wieder bohren" ag ("never drilling again") about a year ago. Right now Tesa is complementing their already existing no drilling product assortments with new additions.
There is a general trend for self-adhesive solutions as 30 per cent of households in Europe don't have a drill at home anymore and the percentage is rising. At the same time, the sanitary accessories segment is growing as well. GfK market researcher confirms: demand is growing for no drilling products but dropping for drilling products.
After all, Tesa has got decades of experience in adhesive solutions: the first range of self-adhesive and removable hooks was announced in 2004. In 2011, tesa introduced the Powerstrips waterproof technology. By implementing the patented Powerbutton/Power.Kit technology, Tesa improves their product holding force from already up to 6kg to more than 20kg. The technology originated in the automotive and aviation industry. The adapter is made out of copper, which provides the optimal drying conditions for the adhesive, but correct and especially clean application is essential. If the adapter has to be removed, this is possible with almost no residue.

"With the new Tesa Power.Kit technology, we want to further expand our international sanitary business," explains Matthias Schumacher, Director International Sales. As from 1 July 2018, the patented fastening system with very high holding power will be available at international stores.
All the products from the "nie wieder bohren" assortment have been included in the new Tesa Bath Accessories Range. They are presented through a uniform packaging concept in the Tesa design. A new POS system, with which Tesa has also won prizes, gave the assortment concept for the sanitary department an additional boost. Ultimately, last year, a new POS solution with increased shopper awareness was introduced.
A 360° media campaign will accompany the launch. In addition, the Europe-wide TV campaign will be continued. There will then be a new shelving concept for the new assortment in the retail…