The company, founded in 1992, not only operates in garden retail, but also in plant wholesale and landscaping. The retail product range includes indoor plants from succulents and orchids to big palms, outdoor plants, for example, conifer and deciduous trees, water plants or shrubs, garden products i.e. tools as well as pesticides. In the future, cut flowers will also be added to the product assortment. The plants come from nurseries in Germany, the Netherlands, Italy and Poland, to name but a few.
Vash Sad's owner, Igor Golubev, praised Orlandelli for the planning and implementation of the fixtures and fittings, especially "that all the displays are perfectly integrated into the design of the exhibition space and the plants exposed look more attractive: the customers really like the new environment, and they spend their time with pleasure in the garden center and are more likely to make purchases."
He has given the manager role of the new store, responsible for 14 employees, to his son Maxim. The 19 year old is also just completing his studies at the Odessa National Economic University. "Our main advantage is that we pay more attention to plants and flowers then our competitors", Maxim Golubev evaluates the competitive environment; he has, in particular, the DIY store chain Nova Linya in mind. Furthermore, in comparison to other garden centres, which have either indoor or outdoor plants, Vash Sad has the biggest assortment - a shopping location with everything that is…