Bricoma aims to increase sales by 10 per cent in 2023

The Moroccan DIY chain Bricoma will end 2023 with a 10 per cent increase in sales compared with the previous year. CEO Mohamme Filali Chahad confirmed this in an interview with the magazine "Les 500 Global". Among other things, he announced plans to roll out the new concept of local stores with branches in several Moroccan cities. The pilot store in Tangier offers a range of 23 000 SKUs on a sales area of 2 000 m².

According to Chahad, further openings are planned to add to the 20 stores Bricoma currently operates. The aim is to increase this number to 25 by 2025.